Following recommendations from my good friend Phil Wiley I bought a bunch of new stuff on Monday.
A couple of the things I’m still evaluating. If they pan out I’ll tell you about them later.
One of my purchases was the new version of Blogging to the Bank by Rob Benwell.
The first edition of BTTB didn’t do much for me. It had some black hat ideas in it that I really didn’t like much and the rest of the book left me a bit cool about the whole thing. To a great extent, that all put me off of Rob Benwell too – and as a result I didn’t pay much attention to what he was up to.
That foolish attitude changed when I went to Yanik Silver’s Underground Seminar and Rob Benwell was one of the featured speakers.
He hadn’t spoken in public before and was clearly very nervous, but I think everyone in the audience was impressed with the information he imparted. What made him stand out in particular was that unlike virtually all the other speakers, who used the opportunity to sell expensive products and mentoring programs from the stage, Rob just gave everything away. He gave everyone there copies of his books and software. He was by far the most generous speaker of all, and the audience greatly appreciated him.
I had a brief chance to chat with him and got the impression that he is an honest, straightforward young man who is really doing what so many people simply talk about. In other words, he is the genuine article.
So considering all that I didn’t bother to email him and ask for a review copy of his new book, I bought it.
Blogging to the Bank 2 is a good book for people who are new to the world of blogging. It will show you how to set up your blogs the right way, how to create or find content for them, how to uncover niches to blog about, and most importantly, how to make money from them.
If you have never built a blog before, or if you have made one or two but have never managed to make them pay, then I strongly recommend Blogging to the Bank 2. It will start you out in the right direction without any silly gimmicks that will go out of fashion or get you banned.
If you are already experienced in blogging though, Rob Benwell’s book is probably not for you. You will certainly find one or two ideas that you can use, but overall the book is intended for the less experienced.
I have several blogs, but don’t consider myself a blogging expert. I’m certainly not as experienced in the subject as some of my friends. As a result, I found Blogging to the Bank 2 to be a useful addition to my virtual bookshelf – and yes, I have printed it out for posterity!